Job Family: Product Management, Portfolio & Innovation

Req ID: 411250

Change the future with us.

We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.

About Enlighted Inc.

Enlighted is human-centered proptech company that creates positive transformation wherever space, people and work meet through our industry leading technology. We empower organizations with this technology to transform physical spaces into regenerative places that fuel positive impact for people, portfolio, and our planet.

What is this opportunity?

We are looking for a  Product Marketing Manager to join our product team in the Kitchener, ON office (or may be remote within Canada for the right candidate). As a Product Marketing Manager, you will play a pivotal role in driving the success of our connected lighting and IoT products throughout their lifecycle and ensure their successful market adoption. You will collaborate with cross-functional teams, creating compelling marketing campaigns, conduct market research, develop go-to-market strategies, and analyze performance metrics. Your mission is to ensure our products resonate with customers, meet their needs, and stand out in a competitive landscape. If you have a passion for technology, industry experience, and a knack for strategic communication, this role is perfect for you.

The product team is composed of product management, product marketing, UX/UI design and technical writeup groups spread across the globe who work together with engineering (hardware and software), firmware, manufacturing, and customer facing teams to conceptualize and launch products and services for smart buildings in many customer verticals. These solutions include our industry-leading software-defined lighting solution (Enlighted), space occupancy / utilization data, real-time indoor location tracking, wayfinding, etc.

What you will do:

Product Positioning and Messaging :

• Study our products thoroughly to identify key features that resonate with our target audience.

• Craft compelling messages that highlight the value proposition of our products, emphasizing unique features and benefits.

• Develop clear and concise product positioning statements that differentiates our connected light offerings from competitors.

Content Creation and Distribution :

• Determine the appropriate marketing channels (print, digital, social media) for content creation and distribution.

• Collaborate with in-house or external writers and content creators to produce high-quality marketing collateral.

• Manage a content calendar, scheduling the creation and release of each piece of content.

Project Management through NPI (New Product Introductions) stage and Budgeting :

• Outline product timelines for NPI launch and oversee successful project execution.

• Create and manage budgets related to product marketing activities.

• Develop and maintain relationships with external vendors whose products or services are essential for our offerings.

Sales Enablement :

• Work closely with the product management team to ensure alignment between product development and marketing efforts.

• Provide sales and other customer facing teams with the necessary tools, training, and materials to effectively sell our products.

• Provide sales teams with the necessary resources to effectively sell connected light products

• Develop training materials, FAQs, and competitive battle cards.

• Monitor sales performance and adjust strategies as needed.

Market Research and Analysis:

• Stay abreast of industry trends, customer needs, and competitive landscape.

• Conduct market research to identify opportunities and challenges.

• Analyze customer feedback, sales data, and market dynamics to inform product strategies.

Go-to-Market Strategy:

• Collaborate with cross-functional teams (product management, engineering, sales, and design) to create effective go-to-market plans.

• Define launch strategies, pricing, distribution channels, and promotional activities.

• Ensure alignment with overall business objectives.

Product Launch and Promotion:

• Plan and execute product launches, including coordinating marketing campaigns, events, and collateral.

• Work closely with sales teams to equip them with product knowledge and sales tools.

• Develop and manage promotional materials, such as product brochures, videos, and presentations.

Performance Metrics and Analysis:

• Define key performance indicators (KPIs) for product success.

• Regularly assess product performance, market share, and customer satisfaction.

• Use data-driven insights to refine marketing strategies.

Collaboration and Communication:

• Foster strong relationships with internal stakeholders, including product managers, engineers, and executives.

• Communicate product updates, launches, and marketing initiatives across the organization.

What will you need to succeed:

• Bachelor's /master's degree in marketing, business, or related field

• 5+ years of solid industry experience in product marketing or related roles.

• Alliance and ecosystem exposure will be a significant advantage.

• Connected lighting industry experience is necessary.

• Demonstrated experience in marketing technical products, preferably in the lighting or technology industry.

• Strong analytical skills and ability to translate data into actionable insights.

• Excellent communication, presentation, and project management skills.

• Passion for innovation and staying ahead of industry trend

• Proven ability to work closely with product management teams.

• Bonus Points for experience in an IoT and/or SaaS business with complex hardware and software components deployed across diverse environments.

• Must be eligible to work in Canada without sponsorship.

Salary is commensurate with experience, and ranges between $100,000 - $115,000 CAD excluding bonus and benefits.

Why you’ll love working for Siemens!

• Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.

• Solve the world’s most significant problems – Be part of exciting and innovative projects.

• Engaging, challenging, and fast evolving, cutting edge technological environment.

• Opportunities to advance your career and mentorship programs on a local and global scale.

• Competitive total rewards package.

• Profit sharing available.

• Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.

• Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.

• Participate in our celebrations, social events and offsite business events.

• Opportunities to contribute your innovative ideas and get paid for them!

• Employee perks and discounts.

• Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2022, Canada’s Top Employers for Young People 2023 and Greater Toronto's Top Employers 2022.

About us.

We share our ideas and champion the people behind them.

For over 110 years, Siemens Canada has stood for engineering excellence, innovation, quality and reliability. Siemens Canada is a technology leader providing comprehensive solutions for Smart Infrastructure and Digital Industries. We make real what matters by setting the benchmark in the way we electrify, automate and digitalize the world around us. Ingenuity drives us and what we create together in yours.

Making a difference together we raised $$385,000 towards charitable contributions, support over 38 non-profit organizations and planted 660 trees in our local communities. Siemens Canada has 2,500 employees from coast-to-coast and 24 office and production facilities across Canada. Join our team of approximately 293,000 talented professionals in more than 190 countries/regions and help us tackle the most exciting challenges to build a successful future together. So, what are you waiting for? Take your next career step with us.

To learn more about Siemens Canada, visit our website at www.siemens.ca

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.

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