Microchip Technology Tactical Marketing Specialist in San Jose, California


Tactical Marketing Specialist – Analog Power & Interface Division (APID)

Job Description

As a Tactical Marketing Specialist, you will support APID Marketing revenue and profit growth initiatives by ensuring accurate system support, providing consistent and accurate pricing and establishing reporting metrics for continuous improvement and business development.

Job Responsibilities

  • Primary Marketing Interface Supporting Field Sales

  • 1 st point of contact for APID Marketing between Sales and other internal cross-functional teams (Product Engineering, Corporate Planning, Quality, etc)

  • Coordinate requests for information from the field

  • Serve on different committees as marketing representative

  • Quoting/Pricing

  • Utilize Microchip’s pricing systems and tools to provide accurate and timely price quotations to Sales for on-going business and business transferring between geographies.

  • Work closely with Sales, Management (Sales and Business Units) and other members of the global Tactical Marketing team to assist with competitive product positioning and timely pricing support to Sales for new design opportunities.

  • Proactively monitor quoting activity to verify compliance to business unit pricing objectives and to identify market trends.

  • Work with fellow business unit Marketing to establish pricing within Business Unit and Corporate pricing tools

  • Product Line Support

  • Work closely with Product Line Marketing Managers to support day to day marketing activities

  • Extract data sets using Microchip’s SAP analytics tool, analyze data, report findings and recommendations

  • Regularly conduct relevant market research and APID product line trends and coordinate with key stakeholders to partner with and oversee this activity.

  • Document department procedures, policies and create training materials for repetitive tasks on an ongoing basis and as requested.

  • Validate and maintain accurate part data within Microchip’s internal databases

  • Lead, drive, and execute on projects as assigned

Job Requirements

Qualification and Experience

  • Bachelor’s degree in Business Administration or equivalent

  • Semiconductor & automotive industry experience preferred


Ideal candidate must exhibit the following competencies:

  • Communication

  • Able to clearly and effectively communicate in English, either orally or in written form, to individuals from other cultures.

  • Analytical Skills

  • Able to gather, sort, and apply key information to make good business decisions for both Microchip and our internal and external customers

  • Ownership:

  • Go out of your way to complete a task and have a relentless drive to achieve results; is independent, self-directed and takes initiative.

  • Self-starter and be able to initiate and complete tasks with minimum supervision –

  • Good presentation, verbal and written communication skills

  • Able to effectively and efficiently manage projects. Specifically with the ability to document and communicate planning, execution, result phases of assigned projects

  • Teamwork

  • Willing to work collaboratively with others to achieve group goals and objectives.

  • Must be able to work effectively in multi-disciplinary teams, interfacing well with a wide range of people (i.e. Product Marketing, Division Engineering, Field Engineering, peers, sales force and customers).

  • Flexibility

  • Energized by working in a fast-paced environment and taking on new things.

  • Must have outstanding ability to focus on big picture needs

  • Ability to manage change and maintain positive attitude

  • Negotiation/Conflict Resolution

  • Able to work with others, particularly Sales, to overcome pricing issues.

Equal Opportunity Employer

Microchip is an Equal Opportunity/Affirmative Action Employer of Disabled / Veterans / Minorities / Women. We provide equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected under applicable federal, state or local laws.

For more information on applicable equal employment regulations, please refer to the EEO is the Law Poster and the EEO is the Law Poster Supplement. Please also refer to the Pay Transparency Policy Statement.

Applicants with Disabilities

If you need accommodation for any part of the employment process because of a medical condition or disability, please send us an email here with "Applicant Accommodation Request" in the subject line of the email. Alternatively, you may call us at 480-730-7330 to let us know the nature of your request.